about us

The Porcebella Group is 100% focused on enabling existing bathroom remodelers perform full shower remodels using large format porcelain slabs, in as little as one day.

Recognizing the incredible potential that porcelain slabs have as the new surfacing material for showers, but also the need for specialized tools and processes and a one-stop shop for everything a dealer needs to execute shower remodels with porcelain slabs, Porcebella started operations in 2024.

Rafael Alvarez is the founder and president of the Porcebella Group. Rafael is an entrepreneur in both the for-profit and nonprofit sectors, and was named by Forbes Magazine as one of the world’s top 30 social entrepreneurs.

Prior to starting Porcebella, Rafael was part of the founding executive team of Moderno Porcelain Works, one of the pioneers in the porcelain slab market which became the largest installer of porcelain slabs in America. There he learned not only the awesome characteristics of porcelain but also the inherent challenges in its efficient installation. As a mechanical design engineer, after leaving Moderno Rafael designed tools and processes that would overcome the challenges he observed, and allow remodelers to transport, cut and install porcelain reliably and quickly. Every one of the Porcebella proprietary tools and processes was designed with speed of installation in mind, to allow for a full shower remodel in as little as one day.

Prior to joining the porcelain market, Rafael founded and led Genesys Works, a national nonprofit enterprise that helps thousands of young people change the trajectory of their lives by engaging into careers that allows them to move from poverty to the economic mainstream. Genesys Works trains high school seniors with skills such as information technology and hires them into meaningful year-long internships at major corporations. During the 17 years that Rafael led Genesys Works, the organization hired over 6,000 young men and women.

Rafael also serves on the Board of Trustees of the largest pediatric hospital in the United States, and arguably one of the best in the world: Texas Children’s Hospital.

For more information please call 844-PORCEBELLA or email [email protected]